The Times They Are A Changing December 2024
2024 is mostly behind us and we’ve seen, done, and learned a lot! Mike & Brad are both slowing down the pace, picking and choosing projects and clients…a privilege that comes with both age and success. Consequently, we’ve streamlined and downsized, moving from our 35- year studio to a smaller footprint just down the road. […]
Working In Post Pandemic Video Production
Work at FF&T has continued at a strong pace in the recovery phase after the pandemic. Some projects dropped off the calendar and some never returned. But many video production companies, like FF&T, waited it out and are running at full speed again. This is due in part because some new needs require new communications, […]
Working Through A Pandemic
Like most of the country, Florida Film & Tape is hunkered down and working through the issues and logistics of the Coronavirus pandemic. We’re still open for business, with Media positioned as an “essential business” with the responsibility of helping to get the word out when & where needed. The need to communicate clearly and […]
Equipment Choices
Back in 1980, when we started FF&T and Mike Fuller Group, the equipment decisions were much simpler to make. For still photography, it was Nikon for small format, Hasselblad for medium format, and a couple of choices for 4X5, 5X7 and 8X10. For motion pictures it was Aaton, Eclair or Arri for 16mm, and Arri […]
Quality and Value Decisions
From the 1980 beginning of my legacy production business, Florida Film & Tape, we’ve always fought the budget/quality/value battle with agencies and clients, and frankly, among ourselves. It seems like a no-brainer to simply take the position that we’ll only do the best quality, all the time. But there are a lot of factors that […]
Unforced Creativity
In 1968 I had pen, paper, typewriter and whatever I had learned or stolen to bring to the writing table. Now, in 2019, I have different tools and different circumstances, but I still find a certain frustration in not having an actual assignment to get me started. I’m surrounded by great crew, great equipment, reasonable […]
Drones and Planes and Helicopters: Oh My!
There is a time and place for both tools in the film, video and photography world. My partner and brother Mike and I have been shooting aerials for over forty years, and have utilized just about every make of helicopter, every camera mount, several fixed-wing aircraft, and, lately, a few different models of drones, so […]
Through The Lens…
The 4k conundrum. A couple of short years ago the buzz was all about 3d. Now, there’s lots of noise about 4k (and 5k, 6k and 8k). I don’t work…